Test users for UL
Market Insight generation for UL brands and competition
The trade field visit app enables senior managers and directors to systematically capture real-time, standardised market data on RAZZL availability, pricing (case and bottle), competition presence, sell-out speed, visibility, and retailer feedback during weekly market visits, which is instantly consolidated into Power BI dashboards that highlight availability gaps, pricing non-compliance, out-of-stock risks, and competitive pressure through clear trend analysis and red-amber-green alerts, thereby replacing anecdotal field observations with objective, comparable insights that allow management to quickly diagnose root causes, prioritise the right commercial interventions, and make faster, evidence-based decisions that protect margins, improve distribution effectiveness, and strengthen RAZZL’s in-market performance.